Progetto Fuoco 2016 With Boru Stoves

Progetto Fucco 2016This week Boru Stoves are at Progetto Fuoco 2016 in Verona Italy. Prugetto Fuoco is the only global event for the wood-fired heating industry, and is expected to attract around 75,000 people. The Progetto Fuoco event gives us the perfect platform to reach out to a global market and showcase quality Irish manufacturing. With 750 companies from all over the world in attendance, not only does this event create new business opportunities for us, but it also gives us the chance to check out, first hand, all the latest and greatest developments in the industry.

Boru Stoves Stand at Progetto Fuoco 2016Progetto Fuoco 2016 will see the launch of our new Bogatti range of stoves from Boru. The Bogatti range has been developed with a user centred design approach, this involves putting the user at the centre of the design process, ensuring that every little detail is crafted to meet the needs of the user. The result of this, is a range of stoves that are innovative, practical and beautiful, all this is bolstered by the great efficiencies and unwavering build quality that is typically expected from any Boru Stoves product. We will have a full range of products on display in Verona, including lighting stoves, the Ellis Cook Stove and our new Bogatti range of stoves.

The Boru Stoves Team outside our traditional Irish cottageWe are proud to be flying the flag for Ireland and have included an old Irish thatched cottage in our stand at Progetto Fuoco, also some Tayto’s might have found their way onto the stand this year. We believe that our Irish identity is important and we want the world to see that Ireland is a great choice for quality and competitive manufacturing.
If you would like to come and meet with some of the Boru Stoves team we will be located in Hall 6, Lane E, Booth 9.
The event runs until Sunday 28th Feb, and we would be delighted to meet with anyone who is at the show. You can contact us at, or just turn up at our stand, we can’t wait to see you.

The Boru Stoves Roadshow

Boru Stoves Mobile Display Unit Exterior

Recently on this blog we have highlighted our travels to the HPBExpo in Nashville, and also the Bois Energie in Nantes. At the Bois Energie we had our new 38 square meter mobile display unit, which was a huge success. Our mobile display units are available to all our clients for open days, sale launches and promotional events throughout Ireland, UK and Europe. The Boru Stoves Roadshow is a great way to meet customers and generate sales.

The summer months can be a notoriously difficult time to sell stoves, this does not mean that people are not interested in buying a stove, or that sales have to stop. If we begin to understand the customers buying cycle, we can then see how important these summer months can be to actually making a sale. The average buying cycle for a customer is between 8 – 10 weeks, that means from the time that they become interested in a product, it could take 8 – 10 weeks before they actually make a purchase. Usually the more expensive a product, the longer the buying cycle.

Welcome to the Boru Stoves Mobile Display Unit

If we think about the buying cycle in three stages, Awareness > Consideration > Purchase. First we need to create awareness of the products we have to offer, and then we need to highlight how these products can solve an existing problem that the customer might have, or how the product can enhance the customers current home heating situation. The summer months are a great time to begin this customer journey, and what better way to create awareness for customers than to get out there and meet them at a regional show or event.

Every year we witness a bounce in orders during December, and this is directly related to the National Ploughing Championships which are held many weeks before. We have been attending the National Ploughing Championships for the last 7 years, and year on year we see the ‘Plough Match Bounce’. This is what has led us to invest in our mobile display units. We understand that our success is dependant on our retailers success, and anything that we can do to encourage lead generation and sales is a win win situation for us and our retailers.

The Ellis Cook Stove in the Boru Stoves Mobile Display Unit

We currently have two mobile display units available to our retailers, the largest of these is 38 square meters and has space for over 17 individual products, including fully functioning and lighting stoves, a fitted kitchen, and the Ellis Cook Stove, which is due for release in Ireland later this season. This mobile display unit is best suited to larger events over several days, our last event was the Ideal Homes Exhibition at the Galway Bay Hotel over the Easter weekend. This is the perfect type of event to generate interest in the products, especially for new builds and renovations which increase at this time of year.

For smaller events we also offer our compact mobile display unit which is 12.5 square meters and includes space for 10 products including 4 working stoves. This is ideal for one day events such as open days, or where space for the display unit is limited. The compact mobile display unit is very easy to manage and very mobile.

With all our mobile display units we offer sales support to our retailers, our dedicated sales staff are always on hand to help with events both big and small. If you have an interest in taking part in an event, please get in touch with your Boru Stoves representative, or call us directly to check availability.

Welcom to the Boru Stoves Mobile Display Unit

The interior of the Boru Stoves Mobile Display Unit

Interior of the Boru Stoves Mobile Display Unit

The Bois Energie 2015

Bois Energie 2015
After a great week at the HPBA Expo, this week we will be exhibiting at Salon Bois Energie in Nantes, France. The Salon Bois Energie, translates to The Wood Energy Fair. As the name suggests, the Bois Energie is primarily focused on all things wood burning, from the forest to the flame, is their tag line. This event runs in parallel with two other events at the exhibition centre in Nantes, the Hypac Expo which is an event for the whole hydrogen and fuel cell industry, and Biogaz Europe which is focused on the Bio Gas industry. It is a great chance to see how developments within the energy & heating sector will be shaping the future of home heating, and this in turn helps us to create products that meet consumer’s demands and expectations.

The Ellis Cook StoveThe stove market in France is very well developed and The Bois Energie Expo is one of the biggest events of its kind in Europe, with over 350 exhibitors and 13,000 visitors expected. The event is a great chance to learn from some of the most established and innovative names in the business. From the 19th – 20th March there is a series of industry conferences that we will attend as well as International Business Meetings arranged in conjunction with Bois Energie.

The event runs from the 19th – 22nd March and as well as attending the industry sessions, we will also be displaying to the public with our French partners, BCV Thermique. It is the first event where we will be exhibiting with our new events module. The new events module is a 38 sq meter mobile display unit that is kitted out with all our latest products including the Ellis Cook Stove. The events module includes fully working stoves and even a fitted kitchen. As well as major industry events, the events module is available to all our partners throughout Ireland & United Kingdom as well as mainland Europe, it is perfect for open days, sale launches and other local fairs and shows. If you are interested in attending an event, please contact your Boru Stoves representative for further information.

If you would like to meet us and our partners, BCV Thermique, at the Salon Bois Energie 2015 in Nantes this week, please contact us to arrange a meeting. Or, you can find us on Terrasse P, stand Z55 at the event. Come along for a coffee and a chat and find out why Boru Stoves are one of the hottest products available on the market today.

The Boru Stoves Events Module

Hearth, Patio & Barbecue Expo 2015

Hearth, Patio & Barbecue ExpoBoru Stoves are off to the Hearth, Patio & Barbecue Expo this week. The annual event being held in Nashville Tennessee is the highlight of the Hearth, Patio & Barbecue Association (HPBA) calendar. We will be doing our best to take in as much of the show as we can, the Expo will see the launch of all the latest and most innovative products from the leading names in the industry.

Last years event in Salt Lake City saw more than 350 exhibitors and 5,000+ attendees. It really is the place to be, to discover all the latest innovations and trends happening in the industry. This is just one of the many events that Boru Stoves attends or exhibits at, and this helps us to keep up with the changing technologies of stove manufacture, and also, it helps us to anticipate, what customers will be looking for this year and next.

The HPBExpo is much more than just a show. The show itself runs from 5th – 7th of March, but also, from the 4th – 7th March there is the HPBEducation program. This is a series of workshops and lectures led by leaders in their field, in everything from the latest manufacturing practices, to health and safety regulations and even sales and marketing. It is through attending events such as this that Boru Stoves can continue to offer the very best products & services to our customers. At this years HPBEducation there will be 45 general education classes and 15 manufactures offering manufacturing specific training, as well as several classes for National Fireplace Institute (NFI) certification.

With so much on offer we doubt 4 days is really enough time! If you are attending the show and would like to meet with a representative of Boru Stoves, please get in touch and we can arrange a meeting. Or call by booth 808 in Hall A, where you can meet one of us, or one of our partners from

We have two products exclusive to North America on offer at the moment, The Ellis Cook Stove, and The Carraig Mor Wood Stove. If you would like to find out more about them, why not pop along and meet us at The HPBExpo which is running from the 5th – 7th March, we are in Hall A, booth 808 with our partners Hearth Distribution.

Progetto Fuoco 2014

Boru Stoves attended the Progetto Fuoco show on the 19th Februray 2014 in Verona, Italy. A lot of preparation went into the show as Boru Stoves liaised with companies in Italy to make sure that the stand was like any Boru Stove, 100% Quality.

An image of six people from boru stoves in italy

The Boru Stoves Team

The whole team was on hand to meet and greet different companies as they came to view our Irish Stoves. Needless to say we made sure that our stand did stand out from the rest. We had pictures of the mountains of Ireland, grass carpet to symbolise the green grass of home. This proved to be a success and attracted numerous people to the stand.

The show went on for five days straight and for those five days the Boru Stoves stand was never empty. Along with Enterprise Ireland, Boru Stoves enlisted translators from five different languages to ensure maximum customer service for anyone who visited the stand. Not only that, we translated our entire brochure into multiple European languages.

The International tour for Boru Stoves didn’t end there. Less than a week after this event, the Boru Stoves team flew to America for another trade show. Even after the American trade show, the guys were off to Moscow to introduce Irish made stoves to the Russians.

From a company that started in a small shed in 2008, to flying out to meet and greet customers from all over Europe, it goes to show that anything is possible if you believe.