Beware The Dangers of Cheap Imported Stoves

Grandfather & Grandson enjoying the warmth of a Boru Stove.Do you really care where a product comes from when you make the decision to spend the money that you have worked so hard for? In the boom times I know I for one was guilty of not caring once the price was right. Thankfully I never got caught up in the property bubble and was not worth 400 million Euros by owning five two bedroom apartments on an expensive part of the monopoly board. This being said I was guilty of lots of other things such as when my TV broke I never called a repair man. I went to my local electrical shop and bought another one. Subconsciously I thought getting a repairman was hassle and he would probably charge more for a part than the TV was worth.

What’s changed?

As a consumer I now want a product that will last. I work too hard every week to just throw money away replacing products around my house at the drop of a hat. I now want extended warranties, the availability of spare parts and most of all if something does goes wrong I want to be able to speak to somebody at the end of a phone that can discuss my problem and send out a serviceman if needs be.

Do I buy products from the Far East?

Of course we all buy products from the Far East. Take out your phone and have a look at the back of it. I have just done that and it says “Designed in California and assembled in China” This is one of the world’s largest brands. Now would you buy a fake version of that phone and if not why? Firstly if you break the screen can you replace it? Probably not. If my family die from Co poisoning because of a badly made stove can I replace them? Definitely not!

Fake vs Real

There are lots of high end branded stoves manufactured in the Far East that have implemented European standards in their factories which ensure workers have safe working conditions. I have no problem with these kinds of factories as they are probably the backbone of small villages and do genuinely supply good product.
On the other hand when you see the fake or copied products they are more than likely being made in a sweat shop with no standards or safety practises. These factories generally jump on the band wagon when a product becomes “popular” so unscrupulous distributor’s ship in the best-selling products/brands in their country and get them copied.
I have had the benefit of looking and dissecting these “fake stoves” that claim to be the same as the real thing. I have yet to come across a saleable copy “fake” imported stove and this is why:

  • The raw material used (steel, cast-iron) used is lighter and less robust
  • Stoves are not independently certified so the outputs on the brochures cannot be verified
  • There are usually no safety tests carried out on the stoves
  • When dealers import a container they generally will not include spares in it because spares cost money and that comes off the bottom line
  • Ash-pans, frames and other auxiliary items are not welded but just folded tightly which leads to warping and over-firing

Any reputable brand manufacturing in the Far East will verify our findings as they would have spent years developing product. Reputable companies don’t copy! Remember you get what you pay for.

Why Ireland? Why Boru Stoves?

Irish Flag - Made In Ireland

  • Spare parts can be generally delivered next day (no waiting on slow boats from China)
  • The product is certified to EN13240 and EN13229
  • The stoves are safety tested using an independent test house with ratings verified
  • Dedicated customer service department
  • Dedicated mobile service engineer


When everything is taken into account fitting a stove is probably one of the biggest decisions you will make in your house but not the most expensive. Here are some questions you should ask yourself when choosing the correct stove for you:

  • If I change the décor of my room will the stove still match? (A black stove will generally suit)
  • In five years’ time where will I purchase replacement parts for my stove? Will they be still available?
  • Do I want a stove that I will have to replace in two years’ time?
  • How will the warranty procedure work (Boru Stoves offer a five or six year optional extended warranty)
  • Do I want the output of the stove to be what it says on the box? Do I want the results verified?

By all means purchase product from the Far East but ensure that you are buying from a reputable dealer and manufacturer that you know will provide a backup service. Personally I buy Irish whenever I can.
If you are in a showroom and the sales person says to you “I don’t have that brand but I have this one which is exactly the same” Run!!

Why Buy A Boru Stove?

Boru Stoves, made in Ireland
The stove market is pretty saturated at the moment. You can walk into most hardware shops and find some description of a stove available. For the buyer it can be difficult to know just what stove to buy.

First off, the buyer needs to make sure that they are getting a stove that will meet their requirements. The stove has to have the output required to heat the space. Then the buyer might be looking at, whether or not they need to heat water and run radiators from the stove. Once all these things have been decided, the buyer, then has a good idea of what kind of stove they need to get.

So why choose a Boru Stove? What makes a Boru Stove better than cheaper alternatives, which have the same specification?

welderWith a Boru Stove, you are buying high-end quality at a mid-range price. The value of a Boru Stove can’t just be measured in heat output, or efficiency ratings. It is the care that is taken when building the product, it is the after-sales service, the peace of mind that comes with knowing that parts for your stove are usually just a day or two away when something does go wrong.

Many cheaper stoves are imported from the far-east, where little or no guidelines are employed in the manufacturing process. This can lead to the use of inferior materials, or cheap unskilled labour to build the products. The major problems with products that are manufactured 8,000 kilometres away, usually comes, when you inevitably need to order a spare part.

One technique that can be helpful when evaluating a purchase, is to call the manufacturer or supplier and ask to order a spare part. If it is the middle of winter, and the handle on your stove develops a fault, you want to be sure that the part can be replaced as soon as possible, or risk waiting weeks without being able to heat your home. Boru Stoves make all our stove parts here in our factory in Thurles, that way, you can be sure, that you can get any part you might need for your stove, custom made, and shipped the very next day.

boruWorkersFinalAssemMany brands claim to be manufactured in the UK or Ireland, which we see as, not telling the whole story. Parts are shipped in and ‘assembled’ here, which allows them to say, the stove was manufactured in the UK or Ireland. The real headache starts, for the consumer, when something does go wrong, customers are then told that they might have to wait up to twelve weeks for a spare! This can be a particular problem for stove retailers, unhappy customers often direct their frustration at the retailers when something goes wrong with the stove, even though the retailer is at the mercy of the manufacturer, when waiting for parts.

We really don’t need to tell people what an excellent choice a Boru Stove is, because we can let our customers tell you for themselves;

“It is really very easy for me to recommend Boru Stoves for quality and particularly for ‘Back up’ service.

A very satisfied customer,

Collete Foley.”

Come and see your stove being built

Here at Boru Stoves we are very proud of our factory and we invite anyone to come and take a tour, you can also see a video of the Boru Stoves factory in action.

When the time comes that you need to replace your old stove, or if you are buying a stove for the first time. Don’t fall into the trap of buying the cheapest stove available, the hidden costs could be more than just financial. When you are buying a Boru Stove, you are buying peace of mind, peace of mind that you will be covered should anything go wrong. A Boru Stove represents a real bargain for the customer, we don’t believe that any other stove manufacturer in Ireland can offer the same quality and after sales service for the same price as Boru Stoves offer.

Don’t accept cheap imitations, or even expensive imitations! Buy the best, buy an original Boru Stove.